A1's "Social Impact Study" provides an insight into mobile usage of mobile phones and confirms that availability for a website via mobile phone is becoming more and more important.

• 25 % of the austrian men are using mobile internet (= increase of 10 % in comparison to the previous year).
• Even 41 % of young men between 12 and 29 years are using mobile internet.
• Almost 20 % of men without a smart phone are going to buy one in the next six month.
• Services are used more often via smart phone than via PC. This year 37 percent (2010: 8 percent) indicate that they are using social networks more often from a moible device.
• One out of five Austrians is using apps (= increase up to 25 % within the last year).
• The apps most popular are games, news and social media.

More trends:

• Instant Messaging is used more often via handy than via PC by 36 %.
• Also emails are sent more often via smart phone. 22%  are sending their mails rather via mobile phone than via PC.
• Cloud services are already used by 10 % of austrian users (75 % of them use it for private purposes).

Source: www.horizont.at

Social Impact Studie from A1 by the market and opinion research institute GfK Austria: ascertained by a representative austrian survey of approx. 1210 mobile phone users from the age of 12 up (June/July 2011